I help businesses
take their next steps
—once the easy
answers are gone
Insight, prototypes, strategy, and activation
for growth and go-to-market decisions
around innovative products that don’t yield to expertise alone.
We think → we test → we choose → we move.
Why you Probably
shouldn’t work with me
This is not a positioning trick.
It’s a filter.
I don’t take your customer story at Face value
Not because you’re dishonest—but because memory, incentives, and PowerPoint are unreliable instruments.
Unless there’s evidence in behavior, trade-offs, or decisions made under pressure, I’ll treat what you tell me as a hypothesis, not a fact.
I don’t Freeze plans
Timelines and deliverables matter—they create pressure and focus. If they never change as we learn, something’s off. What I promise instead is momentum that matters: clarity about what to do next, what to stop doing, and where learning is actually happening.
I don’t own the answers—I own the questions
If you’re looking for someone to bring proven solutions or recycled expertise, you’ll be frustrated. My role is to sharpen what we’re asking, create the conditions to learn, and use experience not as a shortcut, but as judgment about what to probe next.
The final insight will feel anticlimactic
After all the work, the answer will seem obvious—almost embarrassingly so.
You’ll feel like you “knew it all along” and wonder why you ever needed help.
That’s a good sign. Real insight rarely announces itself with drama.
I don’t make pretty slides
Instead, I produce artifacts and prototypes that force focus, direction, and reaction.
We do what’s necessary to get the next insight—and stop the moment confidence replaces guesswork.
I don’t shoot from the hip
If you want quick answers on the spot, I’ll disappoint you. I focus on understanding the system—where leverage is real, where it’s imagined, and what breaks when you act too early. Direction comes first. Speed is a consequence, not a goal.
Hello, I am Christoph
I’m not a subject-matter expert by design. My work sits at the intersection of curiosity, method, and judgment—helping teams navigate complex decisions without defaulting to recycled answers.
I’ve worked across industries, roles, and stages of the manufacturing value chain, which taught me less about what to think and more about how to ask better questions. Experience matters—but only insofar as it sharpens judgment about where to look, what to test, and when to stop.
I work best with leaders who are willing to slow down briefly, question what they think they know, and make progress that actually holds.