Designing for New Channels or Industries.
Prototyping Lessons from the Movie “The Founder” (2016)
Your team wants to expand or launch into a new channel or grow in another industry. The results end up being less than anticipated. After a few rounds of trying this or that, it feels like your team is the blind squirrel trying to find the acorn.
My recommendation: grab some popcorn and watch The Founder. It tells you a story of what rigorous, iterative system design can achieve. It’ll be more entertaining than my version. And don’t forget the popcorn!
